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Everyone knows Steve Madden's name and his shoes, but few are
familiar with his story. Over the past thirty years Steve Madden
has taken his eponymous shoe company from the fledgling start up he
founded with a mere $1,100 to a global, multi-billion dollar brand.
But Madden's mistakes, from his battle with addiction to the
financial shortcuts that landed him in prison, are as important to
his story as his most iconic shoes. In this raw, intimate, and
ultimately inspiring book, Madden holds nothing back as he shares
what it took to get here and the lessons he's learned along the
way. From his unconventional hiring strategies to his slavish
devotion to product, Madden offers a business perspective that is
as unique as his styles. In The Cobbler, readers are treated to the
wild ride though his rise, fall, and comeback. But they will also
walk away uplifted by a man who has owned up to his mistakes and
come back determined to give back and use his hard-won platform to
create positive change.
Perhaps the most far-reaching of the many changes wrought on the
military by the First World War was the mechanisation of the armed
services. After many centuries of use by the Army for patrols and
communications, the trusty horse was finally supplanted by the
newfangled motorcycle. This process of mechanisation gathered pace
during the interwar years and in particular for the military
motorcycle between 1925 and 1939. By the outbreak of the Second
World War the motorcycle had become an important part of the
military inventory and was deemed 'suitable for WD (War Department)
requirements'. When it was first published in 1995, this fully
illustrated book was unique in looking at all military motorcycles
of British origin known to have been tested mainly by the
Mechanical Warfare Experimental Establishment (later called the
Mechanisation Experimental Establishment). This edition is fully
revised and updated and includes three new chapters, covering
standard parts, bike markings and paint schemes.
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